Why Instagram Is Dying: We Asked 100 Gen Z Users to Compare TikTok vs. Reels

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Why is Instagram Dying? We Asked 100 Gen Z Users to Compare TikTok vs. Reels.
Why can’t Meta A/B test its way to greatness again? To move Instagram beyond short-term engagement metrics, we ran a personalized human evaluation asking 100 users to compare TikTok vs. Instagram Reels. Learn why Gen Z considers Reels the place where TikToks go to die, and what Instagram can do about it.

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TikTok has been on top for quite some time now, and will do so for many more years, I think.

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