Where's the fastest place to put my server? How much does it matter?

What’s the fastest place to put my server? Beyond the time taken for servers to respond to requests it takes time just to traverse the internet, just to get a packet from A to B.

To estimate what the theoretical best physical place to put my own server I’ve combined publicly publicly available data on latencies with my own web server accesslogs. I’m aiming to get a rough, quantitative, answer that’s based on a real data set.

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