Successful Independent Consulting (PragProg)

Use your unique expertise to create content marketing that attracts clients to you.


Johanna Rothman @jrothman

Ready to become an independent consultant? Start with this practical and comprehensive guide. Learn how to use your unique expertise to create content marketing that attracts clients to you. Write proposals and structure fees so you and your clients both win. Build your consulting engine to reinforce your success, one client at a time. And learn to create systems and habits so you and your business can thrive.

Is Independent Consulting Your Next Role?

You’ve been successful inside organizations, and now it’s time to extend that success to potential clients. But you don’t want to be a smarmy marketer. Instead, you’d like your clients to ask for you by name.

Look no further. This practical guide to building your “consulting engine” and creating systems for your business has everything you need to become a successful independent consultant.

You’ll learn how to:

  • Assess your value so you can choose which problems to solve for your ideal clients.
  • Attract clients with continual content marketing.
  • Create relationships with people across the client organization and with other consultants.
  • Set reasonable fees.
  • Create and manage your intellectual property.
  • Learn from the engagement to reassess your value.

And much more.

As you consult, you can assess and change your business model for the flexibility you need for your business.

Buy this book to start now. Become a successful independent consultant on your terms.

This work was written and produced entirely by the author. We are proud to be distributing it.

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 20 books about many aspects of product development. Find her Pragmatic Manager newsletter, articles, and blogs at and

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