How do I pay the publisher of a web page?

How do I pay the publisher of a web page?.
Here’s an unanswered question:

I have money and I have a URL, how do I send money to the publisher of that URL?

URLs tell you where to get content on the web, but they don’t tell you
anything…

Read in full here:

This thread was posted by one of our members via one of our news source trackers.