Google Changed Ad Auctions, Raising Prices 15%, Witness Says.
(Bloomberg) – Alphabet Inc.’s Google changed its advertising auction formula in 2017, raising prices by 15% and likely making the company billions of dollars in additional revenue, according to an economist testifying for the US Justice Department in the antitrust case against the search giant.Most Read from BloombergIsrael Latest: Over 1,100 Dead; US Sends Warships to RegionIsrael Latest: Army Reserves Called Up, Chevron Shuts Gas FieldOil Surges as Israel Conflict Reignites Middle East Volati
Read in full here:
This thread was posted by one of our members via one of our news source trackers.