Over 100,000 ChatGPT chats were shared publicly. Some were indexed, many archived. What went wrong, what it means for SEO & what happens next.
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I’ve noticed a ton of chatter about AI search tools like ChatGPT picking up random public content, even stuff that wasn’t meant for open indexing. It’s seriously changed how I think about what gets picked up by AI and how unpredictable SEO becomes when chatbots start pulling from these shared or archived sources. My own store lost some traffic because things got buried after AI snippets eclipsed my usual listing in search results.
Now I try to keep closer tabs on how AI views and ranks my site. Lately I’ve been following what’s happening with indexgpt, since it’s focused on getting Shopify stores seen by AI bots and chat tools, so you might find some helpful details on AI visibility there if you’re worried about what’s next.