The store will initially focus on home insurance and has just three insurers on board.
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Call me suspicious, but what’s in it for Amazon? More data about households? Income details? 
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My experience with insurance companies: charlatans that cannot be trusted. Seems like a good fit for Amazon really.
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Yeah, don’t get me started on them and ‘financial advisers’ selling things like life insurance 
Re amazon, this could be good news for us in the UK:
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