The BBC is committed to creating a truly personalised experience for everyone. We believe that a more personal BBC helps us build a deeper connection with our audiences, and helps us to extract more value from online. We have so much to offer across our products and services and one of our challenges is to help our audience discover the content we have.
We have a number of approaches to achieve this but alongside automated personalisation like smarter recommendations, we want to enable our audience to tell us what they want to see more of. So, we’re exploring the idea of enabling audiences to follow topics, a new capability that could work as a service for all of our teams and products.
This consistent and collaborative approach is not only more efficient, but would allow users’ preferences to follow them wherever on the BBC they are. This blog posting will try to convey the complexities around creating this new follow capability.
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