I really like HUGO for the following reasons:
- Easy setup (https://gohugo.io/getting-started/quick-start/)
- Built-in Shortcodes (https://gohugo.io/content-management/shortcodes/)
For widgets (github gist, youtube, twitter etc.) in your markdown files - Great Theme Library for bootstrapping (https://themes.gohugo.io/)
- Easy to customize
What I am excited about is the upcoming (soon…) Notion.so API which I hope I can use to write articles in Notion and publish it to my custom blog. (There are unofficial APIs out there but you know…)
https://github.com/dashbitco/nimble_publisher is also a cool project which I have to try out