Next-Level A/B is Testing: 'inconclusive results' is ambiguous (p. 12)

@leemay

The book refers to ‘inconclusive results’ starting on page 12. I would caution against introducing this term without carefully defining it. At my dayjob I frequently deal with product managers who believe that an A/B experiment with a neutral outcome is ‘inconclusive’, when in fact it just says that there is no statistically significant difference between the two arms.