# How to Escape the Startup Trough of Sorrow

**URL:** <https://forum.devtalk.com/t/how-to-escape-the-startup-trough-of-sorrow/124819>\
**Category:** In The News\
**Tags:** startup, in-the-news\
**Created:** [17 September 2023 15:12 UTC](https://forum.devtalk.com/t/how-to-escape-the-startup-trough-of-sorrow/124819 "2023-09-17T15:12:26Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![CommunityNews](https://forum.devtalk.com/user_avatar/forum.devtalk.com/communitynews/32/1113_2.png) [@CommunityNews](https://forum.devtalk.com/u/CommunityNews)\
**Post date:** [17 September 2023 15:12 UTC](https://forum.devtalk.com/t/how-to-escape-the-startup-trough-of-sorrow/124819/1 "2023-09-17T15:12:26Z")

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> How To Escape The Startup Trough Of Sorrow - Briefmix.  
> Positioning is one of the most central ideas in marketing. In this article we’ll explore its definition, why it’s important for both startups and enterprise businesses as well as how to escape the Trough Of Sorrow by leveraging the 4 C’s of marketing to come up with a positioning territory.

Read in full here:

> **[How To Escape The Startup Trough Of Sorrow - Briefmix](https://www.briefmix.com/startup/trough-of-sorrow)**
>
> In this article we’ll explore how to escape the startup trough of sorrow by leveraging positioning and the 4 C’s - the most central ideas of marketing.

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