Google will let the third-party cookie live on for nearly two years longer than planned.
The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. Even that new deadline appears to be flexible, though.
Here’s what we know about Google’s stay of execution for the cookie and what may have led to its decision to allow the digital ad ecosystem to use the identifier for a little longer.
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